Romain College faculty and students traveled to New York to the 2018 Consumer Satisfaction, Dissatisfaction, and Complaining Behavior Conference. The title of their presentation was "Elevation of Psychological Capital and Identity Constructs Using Narrative Analysis of Intentional Communities Newsletters."
Presenters were:
- Dr. Kevin Celuch, Blair Chair of business science and professor of marketing
- Ms. Cindi Clayton '99 M'15, instructor in business communication
- Dr. Curt Gilstrap, assistant professor of business communication
- Aleisha L. Jones '17, MBA student
Celuch and senior Logan Hartman聽also聽presented their publication, "The Roles of Trust and Confidence in Driving Customer Advocacy and Feedback in B2C Service Settings." Hartman is a聽marketing major at Romain College, who聽participated as an Honors Project in her marketing research class. They co-authored the publication with Anna Walz '02 M'03, who graduated with an undergraduate degree in accounting and earned her master's in business administration.
Published July 3, 2018